Our
Timeline
Our
Timeline
Our
Timeline
With more than 450 salons across 38 countries, co-founder Toni Mascolo and his brother Guy started TONI&GUY back in 1963 with a single salon in Clapham, London.
With more than 450 salons across 38 countries, co-founder Toni Mascolo and his brother Guy started TONI&GUY back in 1963 with a single salon in Clapham, London.
With more than 450 salons across 38 countries, co-founder Toni Mascolo and his brother Guy started TONI&GUY back in 1963 with a single salon in Clapham, London.
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Our story begins with two brothers with vision and ambition.
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The
1960s
Having arrived in England from their native Italy in the 1950’s, The Mascolo family settled in Clapham, South London, with eldest sons Toni&GuY both following their father’s footsteps into hairdressing.
The brothers worked tirelessly to build the business, promoting their “Italian style” and offering unisex services, which set them apart from traditional salons. As fashion and youth culture evolved in the 1960s, Toni&GuY thrived, gaining popularity and a fully booked schedule by 1964.
Francesco Mascolo, a celebrated hairdresser, taught his sons to cut hair from a young age. Despite Toni’s ambition to study law, his move to London led him to become his father’s assistant, where he discovered his passion for hairdressing and built a loyal clientele.
Following their mother’s tragic passing in 1962, Toni and his brother Guy took on the responsibility of supporting their family. In 1963, they opened the first Toni&GuY salon in Clapham, taking a significant risk despite financial challenges.
Our story begins with two brothers with vision and ambition.
Scroll to Explore
The 1960s
Having arrived in England from their native Italy in the 1950’s, The Mascolo family settled in Clapham, South London, with eldest sons Toni&GuY both following their father’s footsteps into hairdressing.
The brothers worked tirelessly to build the business, promoting their “Italian style” and offering unisex services, which set them apart from traditional salons. As fashion and youth culture evolved in the 1960s, Toni&GuY thrived, gaining popularity and a fully booked schedule by 1964.
Francesco Mascolo, a celebrated hairdresser, taught his sons to cut hair from a young age. Despite Toni’s ambition to study law, his move to London led him to become his father’s assistant, where he discovered his passion for hairdressing and built a loyal clientele.
Following their mother’s tragic passing in 1962, Toni and his brother Guy took on the responsibility of supporting their family. In 1963, they opened the first Toni&GuY salon in Clapham, taking a significant risk despite financial challenges.
The
1960s
The brothers worked tirelessly to build the business, promoting their “Italian style” and offering unisex services, which set them apart from traditional salons. As fashion and youth culture evolved in the 1960s, Toni&GuY thrived, gaining popularity and a fully booked schedule by 1964.
Francesco Mascolo, a celebrated hairdresser, taught his sons to cut hair from a young age. Despite Toni’s ambition to study law, his move to London led him to become his father’s assistant, where he discovered his passion for hairdressing and built a loyal clientele.
Following their mother’s tragic passing in 1962, Toni and his brother Guy took on the responsibility of supporting their family. In 1963, they opened the first Toni&GuY salon in Clapham, taking a significant risk despite financial challenges.
The 70’s marked the emergence of the Toni&GuY name in the British National press and trade journals throughout Europe, as well as a move to London’s famous west end.
The 1970s
The Mascolo brothers expanded Toni&GuY by opening a central London salon in 1973, marking a turning point with increased press interest and a growing reputation. Their unique, fashion-led techniques set them apart, attracting clients and talented stylists alike.
As the brand gained momentum, younger brothers Bruno and Anthony joined, focusing on photographic work and promoting the salon’s signature styles. Within two years, the Mayfair salon was fully booked, leading to the sale of the Clapham location to support further expansion.
Toni&GuY's innovative approach to cutting and styling inspired hairdressers worldwide. The brothers launched educational seminars, shows, and videos to share their techniques, solidifying their influence in the hairdressing industry.
The 70’s marked the emergence of the Toni&GuY name in the British National press and trade journals throughout Europe, as well as a move to London’s famous west end.
The 1970s
The Mascolo brothers expanded Toni&GuY by opening a central London salon in 1973, marking a turning point with increased press interest and a growing reputation. Their unique, fashion-led techniques set them apart, attracting clients and talented stylists alike.
As the brand gained momentum, younger brothers Bruno and Anthony joined, focusing on photographic work and promoting the salon’s signature styles. Within two years, the Mayfair salon was fully booked, leading to the sale of the Clapham location to support further expansion.
Toni&GuY's innovative approach to cutting and styling inspired hairdressers worldwide. The brothers launched educational seminars, shows, and videos to share their techniques, solidifying their influence in the hairdressing industry.
The 1970s
The 70’s marked the emergence of the Toni&GuY name in the British National press and trade journals throughout Europe, as well as a move to London’s famous west end.
The Mascolo brothers expanded Toni&GuY by opening a central London salon in 1973, marking a turning point with increased press interest and a growing reputation. Their unique, fashion-led techniques set them apart, attracting clients and talented stylists alike.
As the brand gained momentum, younger brothers Bruno and Anthony joined, focusing on photographic work and promoting the salon’s signature styles. Within two years, the Mayfair salon was fully booked, leading to the sale of the Clapham location to support further expansion.
Toni&GuY's innovative approach to cutting and styling inspired hairdressers worldwide. The brothers launched educational seminars, shows, and videos to share their techniques, solidifying their influence in the hairdressing industry.
The 1980s
During the 80’s, the Toni&GuY artistic team continued to develop the demand for education, which saw them regularly travelling all over the world to showcase their work by conducting shows and seminars.
By the end of the decade, Anthony and the Artistic Team had won multiple prestigious awards solidifying TONI&GUY's reputation as an industry leader.
In 1979, the Mascolo brothers launched the TIGI brand, introducing innovative hair products like TIGI gel, rollers, and scissors to support their creative work.
They remained committed to education, expanding their video library and opening an academy in London in 1984.
The brand continued to grow with the opening of a second London salon in 1982 and a U.S. base in Dallas, Texas, in 1985. Toni pioneered franchising in the late 80s, allowing talented stylists to own salons while staying within
the Toni&GuY network.
Anthony and his wife Pat pushed creative boundaries with photography and publishing, gaining critical acclaim.
The 1980s
During the 80’s, the Toni&GuY artistic team continued to develop the demand for education, which saw them regularly travelling all over the world to showcase their work by conducting shows and seminars.
By the end of the decade, Anthony and the Artistic Team had won multiple prestigious awards solidifying TONI&GUY's reputation as an industry leader.
They remained committed to education, expanding their video library and opening an academy in London in 1984.
The brand continued to grow with the opening of a second London salon in 1982 and a U.S. base in Dallas, Texas, in 1985. Toni pioneered franchising in the late 80s, allowing talented stylists to own salons while staying within the Toni&GuY network.
Anthony and his wife Pat pushed creative boundaries with photography and publishing, gaining critical acclaim.
In 1979, the Mascolo brothers launched the TIGI brand, introducing innovative hair products like TIGI gel, rollers, and scissors to support their creative work.
The 1980s
During the 80’s, the TONI&GUY artistic team continued to develop the demand for TONI&GUY education, which saw them regularly travelling all over the world to showcase their work by conducting shows and seminars.
By the end of the decade, Anthony and the Artistic Team had won multiple prestigious awards solidifying TONI&GUY's reputation as an industry leader.
In 1979, the Mascolo brothers launched the TIGI brand, introducing innovative hair products like TIGI gel, rollers, and scissors to support their creative work.
They remained committed to education, expanding their video library and opening an academy in London in 1984.
The brand continued to grow with the opening of a second London salon in 1982 and a U.S. base in Dallas, Texas, in 1985. Toni pioneered franchising in the late 80s, allowing talented stylists to own salons while staying within the TONI&GUY network.
Anthony and his wife Pat pushed creative boundaries with photography and publishing, gaining critical acclaim.
The start of the decade saw the company continuing to develop its traditional team and family philosophy, with the addition of Toni’s children Sacha and Christian as fully established members of the Toni&GuY artistic team.
The 1990s
The mid-80s brought critical acclaim to Toni&GuY as Anthony and the Artistic Team won multiple British hairdressing awards, including ‘Artistic Team of the Year’ eight times. This momentum continued through the 90s as franchising accelerated expansion, with 112 UK salons and 27 international locations by the decade's end.
In the U.S., Guy and Bruno led the growth in Texas. The company’s commitment to education grew alongside its success, with an expanded artistic team and annual collections preserving Toni&GuY's philosophy. Sacha Mascolo-Tarbuck emerged as a standout talent, earning accolades like ‘Newcomer of the Year’ in 1991 and ‘London Hairdresser of the Year’ in 1999. Her work in session hairdressing with top photographers and fashion weeks shaped the brand's future direction.
To create a business foundation for his children, Toni launched the essensuals brand in 1997, with Sacha leading creatively and Christian managing business aspects. With over 50 salons opened in two years, essensuals became the fastest-growing Toni&GuY venture to date.
The start of the decade saw the company continuing to develop its traditional team and family philosophy, with the addition of Toni’s children Sacha and Christian as fully established members of the Toni&GuY artistic team.
The 1990s
The mid-80s brought critical acclaim to Toni&GuY as Anthony and the Artistic Team won multiple British hairdressing awards, including ‘Artistic Team of the Year’ eight times. This momentum continued through the 90s as franchising accelerated expansion, with 112 UK salons and 27 international locations by the decade's end.
In the U.S., Guy and Bruno led the growth in Texas. The company’s commitment to education grew alongside its success, with an expanded artistic team and annual collections preserving Toni&GuY's philosophy.
To create a business foundation for his children, Toni launched the essensuals brand in 1997, with Sacha leading creatively and Christian managing business aspects. With over 50 salons opened in two years, essensuals became the fastest-growing Toni&GuY venture to date.
Sacha Mascolo-Tarbuck emerged as a standout talent, earning accolades like ‘Newcomer of the Year’ in 1991 and ‘London Hairdresser of the Year’ in 1999. Her work in session hairdressing with top photographers and fashion weeks shaped the brand's future direction.
The 1990s
The start of the decade saw the company continuing to develop its traditional team and family philosophy, with the addition of Toni’s children Sacha and Christian as fully established members of the Toni&GuY artistic team.
The mid-80s brought critical acclaim to Toni&GuY as Anthony and the Artistic Team won multiple British hairdressing awards, including ‘Artistic Team of the Year’ eight times. This momentum continued through the 90s as franchising accelerated expansion, with 112 UK salons and 27 international locations by the decade's end.
In the U.S., Guy and Bruno led the growth in Texas. The company’s commitment to education grew alongside its success, with an expanded artistic team and annual collections preserving Toni&GuY's philosophy. Sacha Mascolo-Tarbuck emerged as a standout talent, earning accolades like ‘Newcomer of the Year’ in 1991 and ‘London Hairdresser of the Year’ in 1999. Her work in session hairdressing with top photographers and fashion weeks shaped the brand's future direction.
To create a business foundation for his children, Toni launched the essensuals brand in 1997, with Sacha leading creatively and Christian managing business aspects. With over 50 salons opened in two years, essensuals became the fastest-growing Toni&GuY venture to date.
The 2000s
The new millennium not only marked a new era but also a significant change for Toni&GuY
Sacha’s husband, James Tarbuck, joined as Global Brand Director in 2002, launching Toni&GuY.TV the UK’s first in-salon digital network, and an award-winning consumer magazine. Meanwhile, Toni continued expanding the salon network globally and received both an Italian knighthood and an honorary OBE for his contributions to hairdressing.
During the decade that marked Toni&GuY's 40th anniversary, the company underwent a major demerger. Toni&GuY USA and TIGI global went to Guy, Bruno, and Anthony, while Toni&GuY global (excluding the Americas) remained with Toni, Sacha, and Christian.
This shift led to new directions for each brand. Under Sacha Mascolo-Tarbuck’s creative leadership, Toni&GuY global embraced fashion as a core identity, becoming the Official Partner of London Fashion Week in 2004. Sacha also led the development of the label.m professional haircare range, launched in 2005, and created the first Toni&GuY branded consumer haircare line, available worldwide by the end of the decade.
Toni&GuY also earned Superbrand and Coolbrand status, reflecting its ability to remain both innovative and beloved by the British public.
The 2000s
The new millennium not only marked a new era but also a significant change for Toni&GuY
Sacha’s husband, James Tarbuck, joined as Global Brand Director in 2002, launching Toni&GuY.TV the UK’s first in-salon digital network, and an award-winning consumer magazine. Meanwhile, Toni continued expanding the salon network globally and received both an Italian knighthood and an honorary OBE for his contributions to hairdressing.
During the decade that marked TONI&GUY’s 40th anniversary, the company underwent a major demerger. TONI&GUY USA and TIGI global went to Guy, Bruno, and Anthony, while TONI&GUY global (excluding the Americas) remained with Toni, Sacha, and Christian.
This shift led to new directions for each brand. Under Sacha Mascolo-Tarbuck’s creative leadership, TONI&GUY global embraced fashion as a core identity, becoming the Official Partner of London Fashion Week in 2004. Sacha also led the development of the label.m professional haircare range, launched in 2005, and created the first TONI&GUY branded consumer haircare line, available worldwide by the end of the decade.
TONI&GUY also earned Superbrand and Coolbrand status, reflecting its ability to remain both innovative and beloved by the British public.
The 2000s
The new millennium not only marked a new era but also a significant change for Toni&GuY
Sacha’s husband, James Tarbuck, joined as Global Brand Director in 2002, launching Toni&GuY.TV, the UK’s first in-salon digital network, and an award-winning consumer magazine. Meanwhile, Toni continued expanding the salon network globally and received both an Italian knighthood and an honorary OBE for his contributions to hairdressing.
During the decade that marked Toni&GuY's 40th anniversary, the company underwent a major demerger. Toni&GuY usa and TIGI global went to Guy, Bruno, and Anthony.
While Toni&GuY global (excluding the Americas) remained with Toni, Sacha, and Christian.
This shift led to new directions for each brand. Under Sacha Mascolo-Tarbuck’s creative leadership, Toni&GuY global embraced fashion as a core identity, becoming the Official Partner of London Fashion Week in 2004. Sacha also led the development of the label.m professional haircare range, launched in 2005, and created the first Toni&GuY branded consumer haircare line, available worldwide by the end of the decade.
Toni&GuY also earned Superbrand and Coolbrand status, reflecting its ability to remain both innovative and beloved by the British public.
HAIR – FASHION – HERITAGE. In this decade Toni&GuY celebrates 50 years of hairdressing excellence, providing an opportunity to embrace and celebrate the unique heritage that it has cultivated.
The 2010s
Throughout the 2010s, Toni&GuY solidified its fashion presence, partnering with the British Fashion Council and supporting the Vogue Fashion Fund. Sacha Mascolo-Tarbuck and her team collaborated with top designers at Paris and New York fashion weeks, forming unique partnerships with talents like William Tempest and Giles Deacon.
In 2011, TONI&GUY became an official sponsor of the British Fashion Awards reinforcing its role in the fashion industry.
Despite economic challenges, Toni Mascolo expanded the global salon network and received numerous accolades, including a Lifetime Achievement Award. The artistic team, led by Sacha, continued to innovate, creating fashion-focused campaigns and setting new hairdressing standards. The digital transformation under James Tarbuck introduced Toni&GuY.TV's global expansion, a digital magazine, mobile apps, and more.
To create a business foundation for his children, Toni launched the essensuals brand in 1997, with Sacha leading creatively and Christian managing business aspects. With over 50 salons opened in two years, essensuals became the fastest-growing Toni&GuY venture to date.
HAIR – FASHION – HERITAGE. In this decade Toni&GuY celebrates 50 years of hairdressing excellence, providing an opportunity to embrace and celebrate the unique heritage that it has cultivated.
The 2010s
Throughout the 2010s, Toni&GuY solidified its fashion presence, partnering with the British Fashion Council and supporting the Vogue Fashion Fund. Sacha Mascolo-Tarbuck and her team collaborated with top designers at Paris and New York fashion weeks, forming unique partnerships with talents like William Tempest and Giles Deacon.
Despite economic challenges, Toni Mascolo expanded the global salon network and received numerous accolades, including a Lifetime Achievement Award. The artistic team, led by Sacha, continued to innovate, creating fashion-focused campaigns and setting new hairdressing standards. The digital transformation under James Tarbuck introduced Toni&GuY.TV global expansion, a digital magazine, mobile apps, and more.
To create a business foundation for his children, Toni launched the essensuals brand in 1997, with Sacha leading creatively and Christian managing business aspects. With over 50 salons opened in two years, essensuals became the fastest-growing Toni&GuY venture to date.
In 2011, TONI&GUY became an official sponsor of the British Fashion Awards reinforcing its role in the fashion industry.
HAIR + FASHION + HERITAGE
In this decade Toni&GuY celebrates 50 years of hairdressing excellence, providing an opportunity to embrace and celebrate the unique heritage that it has cultivated.
The 2010s
To create a business foundation for his children, Toni launched the essensuals brand in 1997, with Sacha leading creatively and Christian managing business aspects. With over 50 salons opened in two years, essensuals became the fastest-growing Toni&GuY venture to date.
Throughout the 2010s, Toni&GuY solidified its fashion presence, partnering with the British Fashion Council and supporting the Vogue Fashion Fund. Sacha Mascolo-Tarbuck and her team collaborated with top designers at Paris and New York fashion weeks, forming unique partnerships with talents like William Tempest and Giles Deacon.
In 2011, Toni&GuY became an official sponsor of the British Fashion Awards reinforcing its role in the fashion industry.
Despite economic challenges, Toni Mascolo expanded the global salon network and received numerous accolades, including a Lifetime Achievement Award. The artistic team, led by Sacha, continued to innovate, creating fashion-focused campaigns and setting new hairdressing standards. The digital transformation under James Tarbuck introduced Toni&GuY.TV's global expansion, a digital magazine, mobile apps, and more.
The 2020s
This decade TONI&GUY celebrates 60 years of hairdressing excellence and the dawn of the new decade brings with it a digital era
The 2020s
This decade TONI&GUY celebrates 60 years of hairdressing excellence and the dawn of the new decade brings with it a digital era
The 2020s
This decade TONI&GUY celebrates 60 years of hairdressing excellence and the dawn of the new decade brings with it a digital era
Despite suffering the tragic loss of both Toni&GuY, the company will never lose the empire and ethos they built, and as it embarked on a new decade, it celebrated 15 years of LABEL.M and a decade of designer collaborations, including iconic names like Giles Deacon, Pam Hogg, House of Holland, Mary Katrantzou and many more.
In 2022, a relaunch of the entire LABEL.M range unfolded, introducing a modern legacy. LABEL.M is an innovative, eco-conscious professional haircare range that has set the bar high.
Toni&GuY has continued to reap recognition.
Over the decades, the Toni&GuY Global Artistic Team has clocked up over 85 British Hairdressing Awards and over 150 Global Hairdressing Awards. It is the most awarded team in British Hairdressing History.
An integral part of the heritage and success is due to the Global Education Team and the phenomenal standards that are set by the incredibly talented, inspirational Global Creative Director, Cos Sakkas - a true Toni&GuY family member for over 30 years.
It was a pinnacle time in 2020 when the entire company connected and became a true Toni&GuY and LABEL.M family — working together, supporting each other during the global pandemic when so many companies suffered. It became stronger and better than ever through its impact, education, business models, products, and being profitable across the brand.
The dawn of the new decade brings with it a digital era, marked by the launch of the Toni&GuY Digital Academy and The Learning Hub, offering online learning from our world-class global Academy educators.
This could not have happened without the incredible teams in the business and partners in the UK and around the world.
The pinnacle of 2023 is that Cos Sakkas is the reigning British Hairdresser of the Year, International Hairdresser of the Year, and the Fellowship Hairdresser of the Year. The first person ever to hold all three prestigious awards in a single year.
Toni Mascolo’s success is still evident In 2023 as Toni&GuY celebrates its 60th Anniversary, it’s incredible legacy, and a global empire of over 780 Toni&GuY and essensuals salons in 38 countries worldwide.
Despite suffering the tragic loss of both Toni&GuY, the company will never lose the empire and ethos they built, and as it embarked on a new decade, it celebrated 15 years of LABEL.M and a decade of designer collaborations, including iconic names like Giles Deacon, Pam Hogg, House of Holland, Mary Katrantzou and many more.
In 2022, a relaunch of the entire LABEL.M range unfolded, introducing a modern legacy. LABEL.M is an innovative, eco-conscious professional haircare range that has set the bar high.
Toni&GuY has continued to reap recognition.
Over the decades, the Toni&GuY Global Artistic Team has clocked up over 85 British Hairdressing Awards and over 150 Global Hairdressing Awards. It is the most awarded team in British Hairdressing History.
An integral part of the heritage and success is due to the Global Education Team and the phenomenal standards that are set by the incredibly talented, inspirational Global Creative Director, Cos Sakkas - a true Toni&GuY family member for over 30 years.
It was a pinnacle time in 2020 when the entire company connected and became a true Toni&GuY and LABEL.M family — working together, supporting each other during the global pandemic when so many companies suffered. It became stronger and better than ever through its impact, education, business models, products, and being profitable across the brand.
The dawn of the new decade brings with it a digital era, marked by the launch of the Toni&GuY Digital Academy and The Learning Hub, offering online learning from our world-class global Academy educators.
This could not have happened without the incredible teams in the business and partners in the UK and around the world.
The pinnacle of 2023 is that Cos Sakkas is the reigning British Hairdresser of the Year, International Hairdresser of the Year, and the Fellowship Hairdresser of the Year. The first person ever to hold all three prestigious awards in a single year.
Toni Mascolo’s success is still evident In 2023 as Toni&GuY celebrates its 60th Anniversary, it’s incredible legacy, and a global empire of over 780 Toni&GuY and essensuals salons in 38 countries worldwide.
Despite suffering the tragic loss of both Toni&GuY, the company will never lose the empire and ethos they built, and as it embarked on a new decade, it celebrated 15 years of LABEL.M and a decade of designer collaborations, including iconic names like Giles Deacon, Pam Hogg, House of Holland, Mary Katrantzou and many more.
In 2022, a relaunch of the entire LABEL.M range unfolded, introducing a modern legacy. LABEL.M is an innovative, eco-conscious professional haircare range that has set the bar high.
Toni&GuY has continued to reap recognition.
Over the decades, the Toni&GuY Global Artistic Team has clocked up over 85 British Hairdressing Awards and over 150 Global Hairdressing Awards. It is the most awarded team in British Hairdressing History.
An integral part of the heritage and success is due to the Global Education Team and the phenomenal standards that are set by the incredibly talented, inspirational Global Creative Director, Cos Sakkas - a true Toni&GuY family member for over 30 years.
It was a pinnacle time in 2020 when the entire company connected and became a true Toni&GuY and LABEL.M family — working together, supporting each other during the global pandemic when so many companies suffered. It became stronger and better than ever through its impact, education, business models, products, and being profitable across the brand.
The dawn of the new decade brings with it a digital era, marked by the launch of the Toni&GuY Digital Academy and The Learning Hub, offering online learning from our world-class global Academy educators.
This could not have happened without the incredible teams in the business and partners in the UK and around the world.
The pinnacle of 2023 is that Cos Sakkas is the reigning British Hairdresser of the Year, International Hairdresser of the Year, and the Fellowship Hairdresser of the Year. The first person ever to hold all three prestigious awards in a single year.
Toni Mascolo’s success is still evident In 2023 as Toni&GuY celebrates its 60th Anniversary, it’s incredible legacy, and a global empire of over 780 Toni&GuY and essensuals salons in 38 countries worldwide.
NAVIGATION
©2025 TONI & GUY SDN BHD. – All rights reserved
Lead by Oliver Mack & Shou Qing, OSI Solution
NAVIGATION
©2025 TONI & GUY SDN BHD. – All rights reserved
Lead by Oliver Mack & Shou Qing, OSI Solution
LOCATION
Address:
Lot G-03A, Ground Floor, The Troika, 19, Persiaran KLCC, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
Contact Us
Email: Troika@toniandguy.my
Phone: +(60)17-613 5991
©2025 TONI & GUY SDN BHD. – All rights reserved
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Lead by Oliver Mack & Shou Qing, OSI Solution